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Cobuilder is a digital company in the construction industry, which provides the means for creating a digital passport of each construction product. It is founded in Norway over twenty years ago and has offices in Bulgaria, UK and France. The products’ complexity, paired with inconsistent brand architecture, made the offering futuristic and challenging to sell. Therefore, INTO Branding proposed and justified a rebranding strategy of decluttering and simplifying all the content to make it fluent and straightforward to grasp.
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