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The Californian energy bar manufacturer CLIF has been supporting the active lifestyle of top and everyday athletes for more than 25 years. An essential part of CLIF’s philosophy is to do good in the world and provide customers, employees and the environment with positive energy. In order to carry the brand’s dynamic commitment beyond the US, a Europe-wide campaign is being developed, which will not only increase awareness but also focus on the brand’s happiness factor.

In March 2017 cannabis is legally approved as a drug in Germany. Nevertheless, it still has a problematic image, because it is mainly perceived as an intoxicant. The medical possibilities, e.g. in pain therapy, are little known so far. Canopy Growth is the largest producer of medical cannabis in the world. When entering the German and European market in 2016, the Canadian company intends to position its medical brand Spectrum Therapeutics and educate about medical cannabis to overcome current prejudices. Klenk & Hoursch in this context employs trade media relations mainly targeted at healthcare professionals and patients.

Next stop Germany! Three appealing, but quite different global information campaigns for food classics from Spain visited several German cities as part of a Europe-wide roadshow to promote their specialties. In order to guarantee maximum consumer awareness of the products locally, we worked together with the Spanish lead agency Tactics to coordinate all PR activities in Germany for the EU-funded campaigns “Ham Passion Tour”, “Olive Oil World Tour” and “Cultivating the Taste of Europe”.