Agentur-Projekte im Bereich Industrie

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ISRA VISION AG Machine vision is one of the key technologies for industrial digitization, and ISRA VISION – market leader in machine vision solutions – is an international provider that has been ensuring the success of large manufacturing companies worldwide for over 35 years – in close cooperation with leading technology universities and innovation centers. ISRA’s high-performance components, in particular high-resolution cameras and fast-switching LEDs, enable structures to be captured in the nanometer and nanopixel range, even at extremely high speeds.

ADB wanted to offer something their competition didn’t, and their bet was on becoming a more human, more approachable, less bureaucratic organization. The ADB’s president’s agenda was using new tech to run the business in a more efficient way, involving digital transformation and innovation to improve the processes overall. They acknowledged that the process of getting a loan is a very slow one, involving a lot of complicated paperwork, and that they needed to do better. The starting point for this project was McKinsey’s 100-page "Asia Development Report”, which acts as a summary of development progress in Asia. ADB realized that it’s too academic, too long, that nobody really reads it and that they need to do better. The audience that ADB needed to reach is a very special one: namely, government officials all across Asia. To reach them, ADB decided to move to storytelling: away from reports, to the actual stories behind the development, covering the projects’ impact on people’s lives, showing who the people behind various projects are. A related idea was to establish a community around sustainable development projects — solar farms, low-carb tech, and so on.