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For De’Longhi, we started with taking over the Facebook channel, and built it up with a new concept, and a social strategy developed by us. Facebook is relevant for this market segment as the products appeal to a clientele with higher purchasing power. Therefore, the target group is in an age range that can and wants to afford a fully automatic coffee machine.
Königsegger WalderBräu AG is a medium-sized traditional beer brewery based in Oberschwaben. It is Germanys only brewery listed at the German stock market paying a "beer dividend". Also the beer is known and awarded for its unique taste. Our task: Increase of beer turnover in gastronomy and retail. Also the identification of customers and employers with the brand needs to be improved.
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