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Wanted: Emotional staging of the BMW brand at airports

Corporate identity, or "CI" for short, is the totality of the characteristics that characterize a company and make it stand out from other companies. It is of great importance to think about how a company is perceived and should be perceived by the outside world. On this basis, a corporate identity should be defined for the enterprise. A clear and distinct CI in order to achieve a recognition value in the market and to be able to differentiate from competitors. Whenever you hear "corporate identity", you probably think of logos, letterheads and business cards - and all this is definitely part of it. Corporate design consists of the things that are typically associated with a company's visual identity, including logos and slogans, colors and fonts, office supplies, flyers, web design, social media and much more. It describes who they are as a company. Therefore, it contains the elements of corporate design on the one hand, but also the culture, values and the way a company communicates internally and externally. However, a corporate identity is more than just design. The values and culture of your company are essential in forming a corporate identity.