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Next stop Germany! Three appealing, but quite different global information campaigns for food classics from Spain visited several German cities as part of a Europe-wide roadshow to promote their specialties. In order to guarantee maximum consumer awareness of the products locally, we worked together with the Spanish lead agency Tactics to coordinate all PR activities in Germany for the EU-funded campaigns “Ham Passion Tour”, “Olive Oil World Tour” and “Cultivating the Taste of Europe”.

For the second time, the world's largest online travel portal Expedia commissioned an international, representative study on travel behaviour, for which 18,000 participants from 23 nations were surveyed. We communicated the findings of this study on the German market in 2019. With a tailor-made launch campaign, we edited the insights of the study in an attractive and media-friendly way, thus underlining Expedia's core competence as an industry expert with a clear consumer focus.

As a management and technology consultancy, CASSINI develops strategies for digital change and leads its clients into the future. The consultants help corporations, medium-sized companies and the public sector to identify and implement relevant opportunities in a constantly changing environment. BETTY + BETTY analysed Cassini Consulting's employer profile in the public sector and, based on the central results, designed a comprehensive recruiting approach. With an integrated communication concept and a clear brand story, we support employer branding along the candidate journey.