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For the AI platform provider G2K we didn’t just do a rebranding — we helped to bring about their reincarnation: By christening their platform Parsifal. By introducing an all new corporate identity, including the custom typeface ‘Good2Type’. And by building a digital experience that showcases the marvels of their AI powered products.
For the second time, the world's largest online travel portal Expedia commissioned an international, representative study on travel behaviour, for which 18,000 participants from 23 nations were surveyed. We communicated the findings of this study on the German market in 2019. With a tailor-made launch campaign, we edited the insights of the study in an attractive and media-friendly way, thus underlining Expedia's core competence as an industry expert with a clear consumer focus.
Dr. Oliver is a 2D Character animated in 3D. We realised this project for BSN Medical and created the character design and an infographic. We summed up 62 years of research on “inhibiting thymidylate synthase” in a five-minute animated short film. We had to present a complex process that takes place inside the body and can hardly be seen even under a microscope, simply and briefly but as precisely as possible. Not only did we have to find a solution to the task we were given, but a solution to a problem also has to be found in the infographic.
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