Agentur-Projekte im Bereich Lifestyle

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WMF created their digital platform CoffeeConnect as an innovative solution to collect, analyze and process smart data on the WMF coffee machines. The machines can be connected and customers can receive information to optimize their sales and technical performance. The digital platform mainly caters to the needs of the target personas of facility managers and food chain managers in charge of monitoring the coffee machines and providing data on consumer behavior. MING Labs got on board to develop the front end of the platform.

According to the United Nations, Finland is once more the happiest country in the world in 2019, as it was the year before. Studies show that nature has a positive effect on our psyche and can reduce stress. At the same time, the world around us is getting busier and busier. Many travellers are looking for peace and quiet in a natural environment. These are all things that Finland offers in abundance. But how can we communicate this happy and natural lifestyle to the world? It’s about time everyone had the chance to learn from the best.

The Californian energy bar manufacturer CLIF has been supporting the active lifestyle of top and everyday athletes for more than 25 years. An essential part of CLIF’s philosophy is to do good in the world and provide customers, employees and the environment with positive energy. In order to carry the brand’s dynamic commitment beyond the US, a Europe-wide campaign is being developed, which will not only increase awareness but also focus on the brand’s happiness factor.