Agentur-Projekte im Bereich Markenpositionierung

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As a leading purchasing service provider on the German hospital market, Prospitalia provides its customers and partners with long-term competitive advantages and security in a constantly changing and complex market. As a result of several acquisitions and the continuous growth of Prospitalia, it became apparent that there was also a need for action in brand communication. In doing so, both the market positioning should be revised, and a contemporary corporate image should be developed to differentiate itself from competitors and to underline the long-term corporate strategy.