Agentur-Projekte im Bereich Wirtschaftliche Entscheider

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Synertrade is a leading global provider of cloud-based solutions for the digitalization of procurement processes in companies. By providing the Synertrade Suite, a modular platform that covers the entire procurement process with more than 30 modules, purchasing processes are accelerated and simplified. The brand and all products and services are to be better marketed in the DACH region , visibility on the web improved, new customers addressed in B2B social media.

BST ARCHITECTS create spaces in the fields of industry, commerce, education, culture and leisure. Above all, they use the diversity of DIFFERENT perspectives to harmonize the needs of the client, the wishes of the users and their own architectural standards. BETTY + BETTY has clearly defined the identity that has grown over the years and VISUALIZED it with the help of a tangible brand story in a new design concept.

FORTUNA DÜSSELDORF and its marketing partner INFRONT SPORTS & MEDIA AG revise their sponsoring concept. In addition to a stronger integration of the brand and the core values of Fortuna DNA, the sponsoring documents are also to be updated on the basis of the new corporate design. BETTY + BETTY has redesigned the sponsorship documents in terms of content, concept and design in order to make selected Fortuna DNA values more visible to existing and potential sponsors.

PRODENTAL is one of the leading manufacturers of foreign dental prostheses. Together with the production site in Izmir, Turkey, around 300 employees in the family-run company work daily on the clearly formulated company mission: A smile doesn’t have to be expensive. BETTY + BETTY has developed a company brochure especially for dentists. After the successful initial contact, the practice team receives all important information about the company and essential background information to inform patients specifically about PRODENTAL dental prostheses.

For the AI platform provider G2K we didn’t just do a rebranding — we helped to bring about their reincarnation: By christening their platform Parsifal. By introducing an all new corporate identity, including the custom typeface ‘Good2Type’. And by building a digital experience that showcases the marvels of their AI powered products.

NATRUE is an internationally active non-profit association based in Brussels. It aims to protect and promote natural cosmetics worldwide. The NATRUE label, appearing on over 5,000 products worldwide, helps consumers identify authentic natural and organic cosmetics. Public Link has supported NATRUE for years by positioning the association as credible experts in the trade and consumer media.

Next stop Germany! Three appealing, but quite different global information campaigns for food classics from Spain visited several German cities as part of a Europe-wide roadshow to promote their specialties. In order to guarantee maximum consumer awareness of the products locally, we worked together with the Spanish lead agency Tactics to coordinate all PR activities in Germany for the EU-funded campaigns “Ham Passion Tour”, “Olive Oil World Tour” and “Cultivating the Taste of Europe”.