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BAILAS CONTEMPORARY COIFFURE stands for contemporary hairdressing art and finds an exclusive home on Achenbachstraße in Düsseldorf's zoo district. The studio on the ground floor of an old building that was lavishly restored in 2012 is, in addition to the inspiring influences from the surroundings, also a place for relaxation and the necessary distance from everyday life. BETTY + BETTY transports the BAILAS brand into the room and is responsible for the complete interior design, from concept to implementation and the planning and design of individual furnishing elements.

Most furniture advertising is still quite conventional and functional in its imagery, at least as far as manufacturer advertising is concerned. This is advertising that is predominantly intended to reach the main target group of women, but fundamentally misses the mark. Thus, it is still felt that the products are too matter-of-fact, even in the consumer sector, and here too, there is still too little humanity: real brand ideas or a diversity claim are an exception, but not the rule. Time to chill. A slogan supported by the question: "Who are you when you're relaxed?" enters into a female dialog with its audience. People-centered, at eye level. Communication that opens. The visual storytelling expresses the diversity of relaxation, which ranges from cuddling with the dog or children, to yoga poses, to a conscious diversity claim.