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A manufacturer for leather goods requested us to develop a brand for smartphone cases. The products should be sold mainly in e-commerce. The manufacturer’s background: He produces leather goods globally for the big brands, but not for his own brand. Due to the patents of an own way of locking, the opportunity to build up and introduce an own brand took form.
The Californian energy bar manufacturer CLIF has been supporting the active lifestyle of top and everyday athletes for more than 25 years. An essential part of CLIF’s philosophy is to do good in the world and provide customers, employees and the environment with positive energy. In order to carry the brand’s dynamic commitment beyond the US, a Europe-wide campaign is being developed, which will not only increase awareness but also focus on the brand’s happiness factor.
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