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The former science fiction station wants to reposition itself and appeal to a broader audience: Away from science fiction nerds and towards families.
Our customer Gropper is producing dairy products, juices and smoothies for retailers all over Europe. Founded as a regional dairy farm in 1929, Gropper today is known for its quality and innovation.
On average, we spend 230 days of our lives sitting on the toilet. The demand for comfortable and modern toilets in urban environments is constantly increasing. But public toilets are still far too often places that you just want to leave quickly: clinical, cold, boring – at best. Against this background, the Tank & Rast Group, Germany's leading supplier of gastronomy, retail, hotels and fuel on the motorways, is introducing a new toilet concept especially for urban, design-conscious target groups. Truffle Bay was commissioned to develop the name, brand strategy and positioning, as well as to create a unique design for the brand.
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